Volkswagen Creates Life-Size Pink New Beetle Convertible for Barbie ® 50th Birthday
This is a lead to a story I found about how Volkswagen has created every girls dream, a life-sized Barbie ® car! It is a pink Volkswagen Beetle convertible that has every detail a girl could imagine. From the 5 shades of color to make the perfect pink to the lipstick colored dipstick to the rhinestones and vanity mirrors, it’s the perfect Barbie® car!
This story is a perfect example of a media news release covered in chapter ten. It starts with the above lead to grab the reader’s attention and make them want to read the rest of the story. The angle gets the attention of the audience which would be those girls that grew up with Barbie’s® and had every outfit and car that came along with her. It definitely grabbed my attention as I was an avid Barbie lover. I had the houses, cars, outfits and even her swimming pool. When you read further into the story it details what the car is all about and how they didn’t miss a detail when trying to make it the perfect Barbie® car to celebrate Barbie’s® 50th birthday.
The car includes white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests. The new convertible is even equipped with a motorized vanity in the trunk!
It is also written in inverted pyramid format with the most important information at the top. This would include the maker of the new convertible, Volkswagen, and a brief description of what the luxuries of the car would include. It next goes into details about her birthday celebration that was held at the Malibu Dream House ® in Malibu, CA. All the details about the house and how it is just like the one I would have had as a child. It mentioned that the birthday festivities were complete with 1,800 pairs of Barbie® sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests. It was a pink carpet affair which is when the new pink convertible was revealed. All of this information is located at the bottom of the story and if needed it could be edited out without affecting the meaning of the entire story.
At the end of the story it includes a boiler plate about the Volkswagen of America, Inc. About how it’s Virginia based headquarters are a subsidiary of Volkswagen in Germany. It talks about its different cars and what they come standard-equipped with. The story also has a little boiler plate about the Mattel Company, the maker of the Barbie® doll.
This is a great example of a media news release. It is written in the inverted pyramid format, has a captivating lead into the story to get the readers interested right off the bat and even includes a boiler plate about the two companies involved in this new car.